Captains Of Industry

is a loosely connected organisation of like-minded writers, musicians, artists, poets, publishers, record labels, producers, fanzines and other deviants of the artistic / altruistic process. Through a simple shared philosophy the collective aims to share resources and provide cross-cultural reference points in order to aid creative output and spread a message of opposition to those who misuse their positions of power - be they artistic, economic or political.
 


Footsoldiers is the collective name for our 2000-strong network of volunteers who help promote our bands at street level. As well as promoting bands on the Captains Of Industry label, Footsoldiers now promotes bands for other labels as a commercial service.

Services

  • Design and print of posters, flyers, stickers, badges, press adverts and email campaigns
  • Distribution of marketing tools to venues, bars, clubs, shops, student unions etc
  • Representation at gigs           
  • Collection of fans names, email addresses, mobile numbers and addresses
  • Mailing list management
  • The design and execution of email campaigns, viral campaigns and online promotion

Volunteers
We are constantly building our network of music-loving volunteers. If you want to help out some of your favourite up-and-coming bands, in return for free gig entry, CD’s, vinyl, merch and exclusive competitions, then sign up here.

Bands/Labels
Street level marketing is so powerful that all bands, regardless of size, now have their own armies of music enthusiasts who are willing to spread the word. Purely for the love of good music. And a few freebies now and then!

We manage a network of around 2000 music fans across the UK to publicise new releases and events on your behalf. This may involve the distribution of posters, flyers, stickers and badges, handing out free products, collecting email addresses and generally promoting your artists by word of mouth. This form of promotion, often called guerrilla marketing, is a very cost-effective and credible way of reaching, building and maintaining your fan-base.

We will recruit and manage teams to promote your band in your chosen fashion. We only use people who are fans of your band as we find that their enthusiasm for your music rubs off onto other people easily. We can build a campaign to suit your budget, either as a one-off campaign or as an ongoing
           
FOOTSOLDIERS is part of Industrial Strength, a music marketing company owned by Captains Of Industry record label www.indstrength.com

 

Enlist as a FOOTSOLDIER now!